data reveals that almost one in five (19%) travelers plan to travel to attend a Pride festival in 2019, most prominently younger explorers with almost a third (30%) of 18 to 34 year olds.
Platforms such as Destination Pride are harnessing the power of multiple data sources to provide travelers with a ranking of how LGBT+ friendly their chosen travel destination is, while destinations and organizations will increasingly step up their support for women traveling alone. Currently almost half (49%) feel social issues in possible travel destinations are of real importance when choosing where to go and over half (58%) choose not to go to a destination if they feel it will negatively impact the people who live there.Īnd as travelers increasingly seek new and authentic experiences, they also want to ensure that they can travel in safety, regardless of their gender, ethnicity or sexual orientation. Reflecting increased global interest in social issues such as human rights, equality and working conditions, 2019 will see a more conscious traveler become evident, with even more questions being asked around social, political and environmental issues in potential travel destinations before making a decision on where to visit. 2019 will likely see new, seemingly impossible types of holiday home and hotels out of our imagination start to emerge before our eyes. Of most interest is under terra firma, with six in ten travelers (60%) confirming they want to stay in accommodation under the sea. Until space travel becomes a reality, this brave new mentality will also translate to travel slightly closer to home with a desire to explore uncharted territories here on Earth.
Four in ten travelers (40%) confirm they are excited about the prospect of space travel in the future and are open to considering the experience themselves (38%). Travel and other consumer goods companies will be investing in tests on earth to prepare for a future in space and meet consumer appetite for braving the new frontier. In 2019 and beyond, we will continue to push the extreme limits of where travel will take us and as space technology advances, even the prospect of space tourism won’t seem such a giant leap anymore. NASA will start construction of its Lunar Space Station in 2019 (launching in 2022) and we’ll continue to see considerable investment in orbital spaceflight. Almost a third (31%) of global travelers like the idea of a 'virtual travel agent' in their home, using voice-activated assistants to answer travel queries, and one in five want to see technology such as augmented reality helping to familiarize themselves with a destination before they arrive.ģ. 2019 will also see more tech developed for use pre-trip at research stage. The extremely complex will power the seemingly simple for whole new levels of travel confidence and flexibility. The innovations that will have us truly excited won’t be the most futuristic or exotic, with travelers more enthusiastic about real-time luggage tracking through a mobile app (57%) and having a single app for all their planning, booking and travel needs (57%) than the prospect of using self-driving transportation in their destination (40%). Think keyless room-access with your phone, personalized travel tips or a robotic concierge who can communicate with guests in their mother tongue. In past years, travelers have heard a lot of buzz around artificial intelligence (AI), virtual reality (VR) and speech recognition in the coming year, the winning innovations will be those that can seamlessly offer these technologies as a practical solution to travelers.
In 2019, "ease" will be the gold standard by which tech travel innovations will be judged. When looking at the most popular kinds of trips with purpose, 68% of global travelers would consider participating in cultural exchanges to learn a new skill, followed by a volunteering trip (54%) and international work placements (52%). In particular, Generation Z will increasingly scrutinize the value of expensive college degrees over and against the life skills and practical learning that can be gained from travel, especially as experiences beyond the classroom and office cubicle continue to make for attractive potential employees in many companies’ eyes. Over half (56%) of global travelers agree traveling has taught them invaluable life skills, and 2019 will see a rise in people’s desire to learn something new whilst away, as well as an increase in volunteering and skills-based vacations across generations. Representing a new type of currency and means of personal fulfilment, 2019 will see a focus on travelers making choices with extra significance as they look to add more purpose to their trips.
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